If Apple hit their sale goals (and there is every indication they will) there will be another 10 million iPhones in circulation by the end of 2008. This will bring the total number worldwide to close to 14 million iPhones.
I can’t find detailed figures on the iPod Touch - but I have found references saying that the touch is now outselling the iPod Classic, and others saying that Apple is downgrading sales figures for the iPod Touch this year. (If someone can contact me with better figures I’d be grateful!). For the sake of this article let’s assume there are already 6 million iPod Touch devices and that these numbers will continue to increase at a pace similar to the iPhone.
This means that by the end of this year there will be at least 20 million iPhone & Pod Touch devices in the hand of real people.
The really important question is who are these people? I would like to get an idea of the demographics of iPhone and iPod Touch users. It would seem to me that the iPod Touch is more likely to be a school or university student from 15-21 and the iPhone is more likely to be a professional 25-35 - but that is purely gut feeling. At this high level it is clear to see that educational software would be different for those two audiences and gives an indication about what types of software would be useful to them.
Can anyone help me get better figures for the iPod Touch sales? I know that it has none of the country constraints of the iPhone and is available world-wide. Also how can we get to better understand the demographic - has anyone seen any research in this area?
The lack of a good input mechanism make both of these devices of less use in education for classroom work, but the multi-media capabilities are great. The Touch could do with a microphone and camera though so that in can capture in addition to play multi-media (lets hope both of these get announced with GPS for the iPod Touch in September).